becky smiths
Wednesday, May 2, 2007
  tracfone ringtone
"Whereas Tracfone's big-box retailer presence has made it an attractive option for older subscribers who keep their phone in the glove box for emergencies, Virgin's exclusive content deals with MTV and youthful branding have captivated 13-17-year-olds, who are also more interested in making a fashion statement with their phones. ". According to M:Metrics data, with 16. 9 percent of its subscriber base being comprised of 13 to 17-year-olds, Virgin has more than twice as many of this age group than average and Tracfone has almost double the average number of subscribers 65 years old and above, accounting for 22. 3 percent of its base. Conversely, as the largest carriers, Verizon and Cingular reflect the mass market, and attract subscribers who are 45 and older, whom are less likely to consume mobile content. M:Metrics found that 55. 8 percent of all U. S. mobile phone users older than 65 are subscribers to one of these networks. Subscribers in this age group have very low propensity to use even basic data services. For example, only 10. 24 percent of subscribers in this age group had sent a text message in a month during the quarter ended June, compared with a market average of 37. 28 percent.

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